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Agenda-setting intelligence, analysis and advice for the global fashion community.

How DTC Brands Are Cutting Costs

Start-ups under pressure to operate in the black have logistics and marketing expenses in their sights.
AYR will reduce marketing spend in 2023 by using its print catalogues as a primary customer retention tool.
AYR will reduce marketing spend in 2023 by using its print catalogues as a primary customer retention tool. (AYR)

In the second half of 2022, Honeylove hit a milestone: for the first time in its four-year history, the intimates brand was consistently profitable before interest, taxes, depreciation and amortisation.

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Further Reading

Navigating Retail’s New Era of Risk

In the post-Covid era, retailers who rethink their supply chains will lower their exposure to risk and unlock profound competitive advantage, argues Doug Stephens.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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