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The gap between in-store and online shoppers is smaller than ever.
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Emerging and established labels today are realising they can’t be exclusively DTC or wholesale. What’s essential is to strike the right balance of both. To do that, brands are streamlining retail partners, better curating products for different channels and leveraging the individual strengths of wholesale and DTC to bolster their sales and profits in each.
With rising competition to acquire and retain customers online, digitally native start-ups are determining how to strike a balance between developing their own e-commerce features in-house and partnering with external software providers.
The upside for online sales may be lower than many retailers anticipated. Physical stores and social commerce could make up the gap.
Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.
The direct-to-consumer label raised a $500 million Series E as it seeks to continue its rapid expansion.
New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.
The shoemaker’s president and finance chief, Dayna Quanbeck, spoke to The Business of Fashion about her plans for the brand once she transitions to the top role in January.
Inditex’s flagship brand is trying to elevate its image and capture new growth in a market where Shein and Temu are luring young, budget-conscious shoppers.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.
The designer and podcaster joins Imran Amed to reflect on the emotional power of clothes, what Vivienne Westwood taught her about rebellion and how Fashion Neurosis has unlocked a new chapter in her creative life.
