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Creative Class

Nick Knight and Simon Foxton: AI Is Not a Threat to Creativity

Knight and Foxton tell Christina Donoghue why artificial intelligence is not a threat but the most intoxicating and liberating new medium for visual expression, courtesy of System magazine.
Alex Consani wearing Dsquared2, shot by Nick Knight.
Alex Consani wearing Dsquared2, shot by Nick Knight. (System)
By
  • Christina Donoghue
BoF PROFESSIONAL

Since its creation in 1998, Google has not merely indexed information – it has redefined how we navigate the world. The internet has grown into an omnipresent force, shaping the way we gather news, conduct research, communicate, connect and even form romantic relationships. What began as Tim Berners-Lee’s visionary World Wide Web is now so deeply embedded into the fabric of our daily lives that the once-common phrase “in real life” (meant to distinguish between the physical and the digital) has been cast aside by some in favour of the gentler “away from keyboard,” a term that has travelled far beyond its early gaming origins.

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Further Reading

How Brands Are Navigating the AI Ad Dilemma

While some fashion labels are starting to experiment with using AI-generated imagery in campaigns, others are taking a firm stance against it. Both approaches reveal how brands are evolving their creative identities and who they are trying to reach.

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