Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

How ‘Revenge Travel’ Will Impact Luxury Sales

From border re-openings to the repatriation of spending, several factors will shape how and where Chinese customers buy luxury goods in the coming years.
Tourism from China to the EU tripled between 2010 and 2018, becoming a key source of sales for European luxury houses like Chanel. Getty Images.
Until the pandemic, tourism from China to the EU, which tripled between 2010 and 2018 according to Eurostat, was a key source of sales for European luxury houses like Chanel. Getty Images.

That the pandemic has changed the way Chinese buy luxury is indisputable.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
On-the-ground intelligence and insights from the world’s largest fashion market.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON