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Agenda-setting intelligence, analysis and advice for the global fashion community.

What Will It Take to Break Into China’s Sneaker Resale Market?

From fulfillment and logistics hurdles to local competition, international players face a range of challenges within the region.
Growth in the APAC region will be a focus for sneaker resale platforms moving forward. Shutterstock.
Growth in the APAC region will be a focus for sneaker resale platforms moving forward. Shutterstock. (Shutterstock)

Sneaker-centric resale platforms have staked out China as the next frontier, banking that now is the moment to make their entrance as consumer attitudes towards resale in the country continue to shift.

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