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Agenda-setting intelligence, analysis and advice for the global fashion community.

Welcome to China’s KOL Clone Factories

They are admired by millions of young fans for their looks, style and seeming authenticity, but behind the scenes, many of China’s digital influencers are the product of opaque incubators, only adding to the ‘KOL confusion’ afflicting fashion executives doing business in China.
Chonny, one of Ruhan's KOL stars | Source: Courtesy of Ruhan
By
  • Casey Hall

HANGZHOU, China 

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