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Redrawing China’s Fashion Retail Map

Brands looking to invest in new developments and rapidly changing shopping districts across China’s major cities are scrutinising locations harder than before the economic slowdown.
Customers visit SKP Chengdu, a park-like sunken shopping complex in the emerging Wuhou district, south of more established retail hubs in the Western Chinese city.
Customers visit SKP Chengdu, a park-like sunken shopping complex in the emerging Wuhou district, south of more established retail hubs in the Western Chinese city. (Getty Images)
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BoF PROFESSIONAL

Last week, China posted another set of weak data that saw manufacturing and services activity shrink, adding to a raft of indicators confirming that economic recovery continues at a slower pace than many expected. Nearly a year after reopening from Covid-19 restrictions, China still faces soft consumer spending, a property market downturn and a slump in exports.

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About the author
Tiffany Ap

Tiffany Ap is Senior Correspondent at The Business of Fashion. She is based in New York and covers marketing and the critical China market.

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