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Agenda-setting intelligence, analysis and advice for the global fashion community.

How to Tap China’s Next Super App

The short video platform Douyin has big ambitions but fashion and beauty brands are not making the most of its young, highly engaged audience.
Douyin TikTok logo on phone screens.
Douyin. (BoF Team)

While there is no denying that TikTok has become a social media juggernaut, “Douyin is much more advanced,” said Ada Luo, head of digital marketing agency Croud’s Asia-Pacific team.

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