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Agenda-setting intelligence, analysis and advice for the global fashion community.

Chinese New Year Sales Hang in the Balance

Travel during China’s crucial Lunar New Year holiday is expected to hit a three-decade low, but some retailers are confident they can make back the losses in the months ahead.
A staff stands in front of Air China Ltd. baggage drop counters for domestic flights at Beijing Capital International Airport ahead of Lunar New Year.
A staff stands in front of Air China Ltd. baggage drop counters for domestic flights at Beijing Capital International Airport ahead of Lunar New Year. Yan Cong/Bloomberg via Getty Images.

What has historically been the world’s largest human migration has kicked off again. But this time there’s a catch.

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