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Caution Prevails at Shanghai Fashion Week

At the latest edition of China’s top fashion week, brands adapted their designs for a more value-minded shopper as retail buyers prepared for a softer local market.

Comme Moi, founded by former model Lu Yan, lured actors Zhong Chuxi, Hu Bing, Ma Yili, and Deng Chao to the front row for its 10th anniversary. — Chinese brand Comme Moi lured actors (L-R) Zhong Chuxi, Li Xiaofeng and Hu Bing to its 10th anniversary show during Shanghai Fashion Week in Oct. 2023. (Getty Images)

By

Tiffany Ap

17 October 2023

BoF PROFESSIONAL

There was a palpable sense of relief in the air at the latest edition of Shanghai Fashion Week. After a timid return in March following the lifting of Covid-19 lockdowns, the event’s Spring/Summer 2024 season saw a return to pre-pandemic levels of activity, as measured by the number of runway presentations, showrooms and events on the calendar.

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About the author

Tiffany Ap is Senior Correspondent at The Business of Fashion. She is based in New York and covers marketing and the critical China market.

In This Article

Topics

China

Location

Shanghai, China

Tags

Fashion Show

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