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Why YSL Beauté Is Investing in Smart Tools, Intelligent Makeup and Responsible Products

BoF discovers how AI technology, smart tools, regenerative agriculture and purpose-driven projects are defining the next iteration of YSL Beauté, as the brand transforms its products and services to reflect the needs of consumers today.
A view of YSL Beauté's Ourika Community Gardens, with a mirrored platform sculpture.
YSL Beauté's Ourika Community Gardens, set of Rewild our Earth. (YSL Beauté )
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The Yves Saint Laurent (YSL) brand has a celebrated history of challenging the status quo. During his storied career through innovations like Le Smoking in 1966 and the Safari Jacket created two years later­,

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