Agenda-setting intelligence, analysis and advice for the global fashion community.
For YouTube’s second virtual Beauty Festival, the video streaming platform is determined to go bigger and better than before.
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CreatorIQ’s Conor Begley shares insight on navigating the evolving social media influencer landscape and the key factors driving success toda
Every day, millions of viewers come to YouTube to research the latest gadgets and beauty products that the site’s creators promote. Most of them then leave to make a purchase — often on Amazon.com.
Who and what influences people to buy the makeup they buy? It used to be followers, fancy videos or a collaboration with a mega beauty brand. No more.
Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.
The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.
Following their Global Award wins, founders from Akt London, Yse Beauty and Ruka share how the recognition changed their business trajectories.
This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.
The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.
