Agenda-setting intelligence, analysis and advice for the global fashion community.

Will Prestige Beauty Sell in a Big Box Store?

Kohl’s and Target are launching shop-in-shop concepts with Sephora and Ulta this month.

Target will open 100 Ulta shops in its stores this month. Ulta/Target. (Ulta/Target)

Chavie Lieber

25 August 2021

When Lisa, a New Jersey mom, walked into the Ramsey, N.J. Kohl’s store on Aug. 17, it was to process an Amazon return. But she quickly made a detour after noticing her local Kohl’s was now carrying high-end beauty products, thanks to the arrival of the new Sephora location inside the store, which opened that week.

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