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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Universities Are Becoming Beauty Schools

From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.
Amrit Kaur, who plays Bela is The Sex Lives of College Girls, walks out of a dorm room holding a tall stack of magazines.
Amrit Kaur in The Sex Lives of College Girls. Universities, brands and beauty-loving co-eds are converging in university courses designed around the beauty business. (Max)

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and some surprising data from Mrs. Meghan Sussex and her new ShopMy beauty picks.

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Further Reading

Building a Better Beauty CEO

As more beauty brands restructure or get acquired, their employees feel increasingly anxious. One chief executive says it doesn’t have to be that way.

How to Buy a Vogue Spread

A clean girl makeup brand makes a case for the online-offline campaign, using a recent brand trip as an advertorial opportunity.

About the author
Faran Krentcil

Faran Krentcil is a contributing writer at The Business of Fashion. She is a New York based writer, editor and lecturer with a focus on fashion and beauty.

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