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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why L’Oréal Paid $2.5 Billion for Aesop

The internet’s most memed skincare line, beloved by both insiders and strivers, gives the conglomerate a chance to reconstruct its luxury portfolio.
Aesop
Aesop gift kits (Courtesy)

Aesop pulled off the difficult trick of portraying itself as a luxury brand for everyone, and that turns out to be worth quite a lot.

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