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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Beauty Slowdown, Explained

The four biggest beauty conglomerates all recently reported disappointing sales, and consumers are tiring even of once white-hot brands like Cerave and Drunk Elephant. A rebound will require agility and adjusted expectations.
Beauty products
Beauty growth is cooling. (Getty)

Beauty’s current mood is anything but pretty.

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Further Reading

Can Estée Lauder Win Over the Modern Beauty Consumer? | The Debrief

As the beauty conglomerate struggles with falling sales and rising competition, new CEO Stéphane de La Faverie is implementing a strategic overhaul to modernise the company. The Debrief unpacks how the company’s family-controlled structure, market shifts and evolving consumer expectations are making his task difficult.

How to Get Into — And Stay In — Sephora

Top retailers like Sephora, Ulta Beauty and Target have kingmaking power in the beauty industry. Securing a spot and ensuring it goes off with a bang are becoming even more complex endeavours.

About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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