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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Harry Styles Fans Can’t Get Enough of Pleasing

The singer’s nail polish brand isn’t following the usual celebrity beauty brand playbook, where “authenticity” and newness are key. When your fans are this rabid, it turns out none of the usual rules apply.
Harry Styles' Pleasing popups went for the opposite of the minimalist store concepts popular with digital-first brands.
Harry Styles' Pleasing popups went for the opposite of the minimalist store concepts popular with digital-first brands. (Rachel Strugatz)

NEW YORK –

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Further Reading

Why Do We Root Against Celebrity Beauty Brands?

Two of the most talked about celebrity skin care brands make their debut this month – Hailey Bieber’s Rhode and Kim Kardashian’s SKKN by Kim. But are consumers getting tired of celebrity beauty lines?

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