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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Ulta Beauty Bought Space NK

The US retailer’s surprise buyout of the London-based upmarket chain is in line with its recent business overall, which puts global expansion at the core of future growth.
Ulta Beauty store
Ulta Beauty acquired the British beauty chain on July 10. (BoF Team)

The global beauty arms race is heating up.

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Further Reading

Inside Ulta Beauty’s Turnaround Plan

As Sephora and Amazon encroach on its territory and draw younger shoppers, Ulta Beauty’s investor day covered strategies to enhance physical stores and keep Gen-Z and Gen Alpha’s attention.

About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

In This Article

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