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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Beauty Brands Need to Step Up Their E-Commerce Game. Now.

Beauty brands that have invested in building strong direct businesses could be better positioned to weather the pandemic than ones that rely on brick and mortar retailers, many of which are closed or about to go out of business.
An empty Sephora | Source: Getty Images
By
  • Rachel Strugatz

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