Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Beauty Brands Keep Getting Accused of Causing Hair Loss — and What They Can Do About It

Mielle Organics is the latest company to face viral claims its products cause hair loss and scalp injury. How it navigates the next few weeks will determine whether this is a short-term setback or a serious threat to its long-term viability.

Mielle Organics chief executive Monique Rodriguez and chief operating officer Melvin Rodriguez. (Courtesy)

Sheena Butler-Young

16 September 2024

BoF PROFESSIONAL

Last year, Mielle Organics’ rosemary mint hair and scalp oil sparked an online frenzy, with TikTok users gushing over its reportedly remarkable results in prompting hair growth. But when it went viral again earlier this month, it was for less celebratory reasons.

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P&G Beauty Acquires Textured Hair Brand Mielle Organics

Mielle Organics has been acquired by P&G Beauty for an undisclosed sum. Co-founders Monique and Melvin Rodriguez will stay on in their roles of CEO and COO, respectively.

How Mielle Organics Is Rewriting the Playbook for Black Hair Brands

Monique Rodriguez is one of a small number of Black women to secure a seven-figure investment for her business. The next challenge: scale while staying Black-owned.

Olaplex Sales Fall, But Company Says Recovery Is on Track

Sales in speciality retail stores rose 22.4 percent, but were dragged down by poor performance in its professional and direct-to-consumer channels.

About the author

Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

In This Article

Topics

Beauty:Hair Care

How Dwayne Johnson Made a Skincare Brand Men Actually Buy

The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.

Opinion: Harry Styles Is Selling Sex — Even If Wall Street Won’t

The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.

The Business of Beauty Global Awards: An Update on 2025’s Winners

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The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.

The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?

The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.

Bella Freud on Fashion and the Art of Getting People to Open Up | The BoF Podcast

The designer and podcaster joins Imran Amed to reflect on the emotional power of clothes, what Vivienne Westwood taught her about rebellion and how Fashion Neurosis has unlocked a new chapter in her creative life.

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