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Estée Lauder Companies' Makeover Begins

In order to reverse its sales decline, the company is reportedly considering selling off poorer-performing, lower-margin brands and cutting other costs. Investors want to see the fat trimmed, and more room created for future growth.
Estée Lauder signage on the outside of a grey building with silver lettering.
Estée Lauder weighs its future portfolio. (Shutterstock)

A slimmed-down Estée Lauder awaits.

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Further Reading

A First-Day Agenda for Estée Lauder’s New CEO

From cutting costs, rebuilding brand equity and right-sizing its exposure to volatile markets, incoming chief executive Stéphane de La Faverie has a lot to accomplish if he wants to reassure investors that the company’s best days are still to come.

About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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