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What’s Next for Custom Beauty Brands

The market for customised skin care is increasingly crowded, with brands using patented tech to gain an advantage. However, scaling takes creativity.
Proven's patent filing is the latest move in the personalised skin care space.
Proven's patent filing is the latest move in the personalised skin care space. (Proven Skincare)

Skin care

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Further Reading

Hailey Bieber’s Rhode Skin Sued for Trademark Infringement

Hailey Bieber’s Rhode Skin brand — which launched June 15 to much fanfare — is being sued by the fashion label Rhode, which was founded in 2014 by Purna Khatu and Phoebe Vickers and is carried by retailers such as Net-a-Porter and Bergdorf Goodman.

About the author
Diana Pearl
Diana Pearl

Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.

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