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Beauty

What’s Next for Beauty Investors

A return to pre-pandemic beauty habits means people are heading back to stores to shop for skin care and makeup — and investors are rethinking where they’re putting their cash.
Brands that have prioritised brick and mortar and e-commerce are most appealing to investors. Shutterstock
Brands that have prioritised brick and mortar and e-commerce are most appealing to investors. Shutterstock
By
BoF PROFESSIONAL

Nine months ago, at the height of the Covid-19 pandemic, Richard Gersten, founder and managing partner of True Beauty Ventures, which last week closed a $42 million fund, said investors were exclusively interested in digital-first beauty brands.

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