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What’s Driving the Surge in Wellness Beverages

‘Functional’ drinks are one of the fastest growing markets of the greater wellness economy, powered by promises to enhance skin radiance, hair health or sport performance.
Two arms are shown cheersing plastic cups of a sparkling pink beverage garnished with an orange slice. The cups say IM8 on them.
Products like the powdered Daily Ultimate Essential from IM8 are introducing a new way to sell supplements. (IM8)

The white powder descending on Aspen Mountain on Friday won’t be snow, but a finely-milled blend of pearl dust and crushed fish cartilage.

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About the author
Brennan Kilbane
Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.

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