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Agenda-setting intelligence, analysis and advice for the global fashion community.

What’s at Stake in the KKW Beauty Rebrand

While details of Kim Kardashian West’s cosmetics rebrand have yet to be unveiled, her coming entrance into skin care, and bringing each of her beauty categories under one umbrella, underscores prevailing trends in the industry.
Kim Kardashian West, KKW Beauty, Desktop, ecommerce, beauty
KKW Beauty announced the brand is undergoing a relaunch, and its site would go dark on August 1. Getty Images.

Starting in August, the KKW Beauty site will no longer exist — at least, not in its current form.

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