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Beauty

What Beauty Products Will Consumers Buy in 2021?

Beauty companies preparing for post-pandemic life have accepted that skin care and natural makeup are here to stay — but are still plotting a colour cosmetics comeback.
LYS Beauty, founded by Tisha Thompson, is the latest no-makeup beauty brand on the market, and has become a best seller at Sephora
LYS Beauty, founded by Tisha Thompson, is the latest no-makeup beauty brand on the market, and has become a best seller at Sephora. LYS Beauty.
By
BoF PROFESSIONAL

Zoe Azpurua, a 20-year-old college student in Miami, is prepping for a post-pandemic life, buying Harry Styles concert tickets and planning a beach vacation to Puerto Rico. But there’s one old routine she’s thinking about leaving behind entirely: wearing a face full of makeup.

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