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What Beauty Brands Need to Do to Address Their Packaging Problem

A growing number of consumers want beauty products minus the plastic packaging. Greener options are expensive — but some viable options are emerging.
Nordstrom and other retailers are making it easier for shoppers to recycle beauty product packaging. Source: Courtesy.
Nordstrom and other retailers are making it easier for shoppers to recycle beauty product packaging. Source: Courtesy.

Follain’s new cleanser loudly telegraphs its clean beauty bona fides: it’s non-GMO, cruelty-free, gluten-free and avoids over 30 “toxic” ingredients. The plastic bottle it comes in is another story.

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