Agenda-setting intelligence, analysis and advice for the global fashion community.

WeightWatchers’ Ozempic Influencer House Backfires

After three years of declining sales, WeightWatchers is struggling to stay relevant and has enlisted the help of social media influencers to push their new weight-loss drugs business.

Famed for speedy weight loss, Ozempic is having far-reaching consequences. — The GLP-1 house was part of a larger social media marketing push for WeightWatchers’ new obesity drug service. (Shutterstock)

Bloomberg

20 February 2024

BoF PROFESSIONAL

In a mansion on a hill with a killer view of Los Angeles, a dozen social media influencers have gathered to bake protein packed muffins, take selfies with giant injector pens and talk about how Ozempic has changed their lives. Welcome to the GLP-1 hype house, sponsored by WeightWatchers.

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How Ozempic Changed the Face of Beauty

Famed for speedy weight loss, the effects of the prescription-only drug are now shifting beauty standards.

Eli Lilly Warns Against ‘Cosmetic’ Use of Popular Weight-Loss Drugs

Eli Lilly & Co. cautioned against using its popular diabetes and obesity drugs for “cosmetic weight loss” as off-label use of the medications has skyrocketed and shortages ensued.

Hims & Hers Launches Weight Loss Category With Future GLP-1 Plans

The telemedicine company has introduced prescriptions for weight loss, but is waiting on supply chain stability for the GLP-1 class of drugs that includes Ozempic and Wegovy.

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