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Unilever Prestige’s CEO on Unlocking Growth in Beauty

At the inaugural The Business of Beauty Global Forum in Napa Valley, BoF sat down with Unilever Prestige CEO Vasiliki Petrou to discover why she believes new media channels, more immersive content and a laser focus on customer experience are critical to unlocking future growth in the beauty industry.
Unilever Prestige CEO Vasiliki Petrou on stage with BoF's Sheena Butler-Young at The Business of Beauty Global Forum
Unilever Prestige CEO Vasiliki Petrou on stage with BoF's Sheena Butler-Young at The Business of Beauty Global Forum (Matteo Prandoni/BFA.com)
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