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Ulta Beauty Expands to Kuwait

The American retailer is continuing its global rollout with its first store in the Middle East on Nov. 7, featuring luxury brands like Augustinus Bader and Tom Ford Beauty.
A rendering of the serum bar in Ulta's new Kuwait location.
A rendering of the serum bar in Ulta's new Kuwait location. (Ulta)

With a broader luxury assortment and an appearance by

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Further Reading

Ulta Beauty Launches Marketplace

As Amazon gains beauty market share, the American speciality retailer is the latest to unveil a marketplace aimed at increasing its e-commerce penetration.

Ulta Beauty CEO Details Mexico Store Locations, Brands

The retailer announced that it will open locations in Guadalajara, León, Tijuana and Monterrey with over 300 brands. 35 of those names, including Half Magic, Snif and a host of K-beauty brands, will be new to the market.

About the author
Liz Flora
Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

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