Agenda-setting intelligence, analysis and advice for the global fashion community.
Trinny London is bringing a pop of colour to the corner of King’s Road.
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After a sales dip and leadership change last year, the brand, known for its knit flats, is embarking on a global retail push to kickstart its growth recovery, starting with a debut in the British department store.
Emerging and established labels today are realising they can’t be exclusively DTC or wholesale. What’s essential is to strike the right balance of both. To do that, brands are streamlining retail partners, better curating products for different channels and leveraging the individual strengths of wholesale and DTC to bolster their sales and profits in each.
Halara has amassed a large audience online with its ultra-affordable athleisure. Now, the brand is pursuing a brick-and-mortar strategy to prove it’s more than its rock-bottom prices.
Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.
The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.
Following their Global Award wins, founders from Akt London, Yse Beauty and Ruka share how the recognition changed their business trajectories.
This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.
The designer and podcaster joins Imran Amed to reflect on the emotional power of clothes, what Vivienne Westwood taught her about rebellion and how Fashion Neurosis has unlocked a new chapter in her creative life.
