Agenda-setting intelligence, analysis and advice for the global fashion community.

The ‘Unbookable’ Beauticians With Years-Long Waiting Lists

Practitioners like Iván Pol, known for his ‘Beauty Sandwich’ technique, Joanna Czech and Harriet Westmoreland are so oversubscribed, to get an appointment, you might need a private concierge.

A collage of beauty treatments — Years-long waiting lists are not uncommon for this group. (BoF Team)

Daniela Morosini

01 July 2024

BoF PROFESSIONAL

To see Harriet Westmoreland, a top technician whose signature short, blush-pink ombré manicure has become a coveted look, clients may need to pay her a four-digit day rate, not a single appointment fee. (Westmoreland declined to give an exact price).

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Can Grooming Brands Get ‘Low Maintenance’ Men to Buy Beauty?

Changing cultural attitudes have given men ‘permission to groom,’ but beauty brands still struggle to make them spend.

Lashes, Brows, Botox: How Much is Too Much?

No longer the domain of the elite, lash extensions, brow treatments, injectables and more have become part of mainstream consumers’ beauty maintenance routines. But online backlash is brewing against growing pressure for elaborate upkeep.

The Start-Ups Turning Ozempic Into the Next Botox

From medspas to telemedicine, weight loss drugs are becoming adopted for mainstream cosmetic use.

About the author

Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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How Dwayne Johnson Made a Skincare Brand Men Actually Buy

The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.

Opinion: Harry Styles Is Selling Sex — Even If Wall Street Won’t

The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.

The Business of Beauty Global Awards: An Update on 2025’s Winners

Following their Global Award wins, founders from Akt London, Yse Beauty and Ruka share how the recognition changed their business trajectories.

Is Harper Beckham Beauty’s Next It Founder?

This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.

Why H&M’s Sustainability Report Is So Unusual

The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.

The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?

The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.

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Agenda-setting intelligence, analysis and advice for the global fashion community.

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