Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Tricky Business of Clean Fragrance

Marketing a perfume as sustainable is easy. Actually crafting an eco-friendly product is far more complicated.
The clean fragrance market is heating up. Courtesy Getty Images
The clean fragrance market is heating up. Getty Images. (REDA&CO)
By
  • Emily Jensen

In 1884, the debut of Houbigant’s Fougère Royale marked the perfume world’s first use of coumarin, a vanilla-like aroma compound first synthesised from tonka beans in 1820. The blend of coumarin with lavender and oakmass inspired the fougère olfactive family, still used as a base for perfumes today. Chanel No. 5, launched in 1921, wasn’t the first perfume to use aldehydes, but its overdose of the synthetic chemicals among familiar floral notes created a scent unlike anything found in nature.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article
Topics

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON