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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Sweet-Smelling Revival of Hair Perfume

Slow to catch on but booming post-pandemic, scents specifically made for hair are helping both fragrance houses and haircare brands grow.
Hair fragrances may have been around for centuries, but shoppers are just now catching on.
Hair fragrances may have been around for centuries, but shoppers are just now catching on. (BoF Team)

Funmi Fetto remembers when she first encountered a bottle of hair perfume, 10 years ago. She was the acting beauty director at British

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Further Reading

Inside the Growing Hair Loss Market

Once a verboten topic, hair shedding testimonials and regrowth solutions are now flooding social media. A host of new startups are attempting to address the growing hair loss market, win consumer loyalty and provide sometimes-elusive results.

About the author
Brennan Kilbane
Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.

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