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The Stockholm Fragrance Start-Up Smart Money Is Betting On

Haisam Mohammed, a son of Eritrean refugees, has turned the aromas wafting through the stairwells of Sweden’s high-rises into a perfume business now backed by Frame co-founder Erik Torstensson.
Haisam Mohammed, a son of Eritrean refugees to Sweden, has turned the aromas wafting through the stairwells of his childhood housing complex into a perfume business now backed by Frame founder Erik Torstensson.
Haisam Mohammed’s perfume brand Unifrom is backed by Frame co-founder Erik Torstensson. (Niklas Marklund)

STOCKHOLM —

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