Agenda-setting intelligence, analysis and advice for the global fashion community.

The State of the Celebrity Beauty Brand

Collaborations with musicians like Iggy Azalea and Doja Cat weren’t enough to save BH Cosmetics, which filed for bankruptcy this month.

Doja Cat launched her makeup label with BH Cosmetics in September 2021. (BH Cosmetics)

Chantal Fernandez

26 January 2022

BoF PROFESSIONAL

Four months after BH Cosmetics released a makeup collaboration with one of the biggest pop stars of the moment, Gen-Z favourite Doja Cat, the vegan and cruelty-free brand filed for Chapter 11 bankruptcy protection, closed their operations and put their assets up for sale for at least $4.3 million.

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