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Byredo’s Ben Gorham on Propelling a Niche Brand to Global Success

For ‘The State of Fashion: Beauty’ founder Ben Gorham breaks down Byredo’s journey to its recent acquisition by luxury group Puig and how indie labels can flourish in a crowded market.
An interview with Byredo founder Ben Gorham.
Founder Ben Gorham outlines Byredo’s journey that led to its recent acquisition by luxury group Puig. (Byredo)

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