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The Return of Makeup

After a year of mask-wearing, all signs point to a comeback for makeup. But like most sectors, the pandemic has reconfigured the category.

Colour cosmetics, in particular lipstick, are set for a resurgence. Shutterstock — Colour cosmetics, in particular lipstick, are set for a resurgence. Shutterstock.

By

Rachel Strugatz

16 June 2021

BoF PROFESSIONAL

Lancôme had planned to launch its Drama Ink liquid lip colour, one of its biggest lipstick launches in years, in July. Instead, the L’Oréal-owned makeup brand debuted the product in May, two months ahead of schedule, with all 13 shades of the $28 lipstick now available on Lancôme’s site, with wider retailer distribution still rolling out as planned.

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Beauty

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