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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Opportunity in Private Label Beauty

By selling existing formulas under their own name, retailers can tap into the lucrative beauty market without investing in custom formulations. But that doesn’t mean the private label model is an easy win.
Private label
Private label beauty, a lucrative market, is only getting more so. (Blanka )

The beauty industry pendulum is swinging from brands fronted by the world’s most recognisable names to brands without much of a name at all.

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Further Reading

Beauty E-Commerce Is Broken

Once thought of as long-term disruptors who would change the way we shop forever, multi-brand online retailers that sell cosmetics, skincare, fragrance and more are facing multiple headwinds.

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