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The Next Wellness Frontier: Your Mouth

Brands and products targeting the ‘oral microbiome’ are fuelling innovation in toothpastes, mouthwashes and tools — and wading into a controversial public health conversation.
Close up shot of happy joyful funny dark skinned young woman has Afro hair brushes teeth actively with toothbrush, opens mouth broadly, winks eye, shows bare shoulders.
Well-ified mouthcare products, from toothpastes to tongue scrapers, are hoping to take a bite out of the oral care market, which is projected to be worth over $70 billion by 2032. (Cast Of Thousands)
By
  • Hannah Coates

Just when wellness devotees thought they had their gut in check, the beauty industry is onto its next area of focus: your mouth.

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