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Beauty

The Next Generation of Dermatologist Skin Care Brands

As more dermatologists launch their own skin care brands, simply slapping an MD-approved label on a product isn’t enough to win consumer approval.
Dr. Shereene Idriss is the latest dermatologist to launch a skin care brand.
Dr. Shereene Idriss is the latest dermatologist to launch a skin care brand. (Courtesy )
By
BoF PROFESSIONAL

In recent years, Dr. Shereene Idriss, a New York City-based dermatologist has become better known for her online persona than her in-office one. On Instagram, Idriss regularly doles out skin care advice — and her tips have won her over 440,000 followers.

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Further Reading

The Face Changing TikTok Skin Care

Charlotte Palermino, a leading ‘skinfluencer’ and co-founder of decidedly not clean skin care brand Dieux, is using her platform to shift the conversation around “clean beauty.”

The Search for the Next Skin Care Trend

Garance Doré, one of the original fashion bloggers, is launching a brand that embraces simple, French-inspired beauty routines, in a market where multi-stage regimens are the norm.

About the author
Diana Pearl
Diana Pearl

Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.

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