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Agenda-setting intelligence, analysis and advice for the global fashion community.

The New Rules of Beauty PR

Press releases, long lead times — and, according to some experts, editors — are so three years ago. Sarah Brown talks to top publicists about how to do business, build brands and make sales in today’s ever-changing beauty landscape.
Beauty Instagram marketing | Source: Instagram (Kylie Cosmetics, Summer Fridays, Fenty Beauty, Pat McGrath Labs); collage by BoF.
By
  • Sarah Brown

NEW YORK, United States —

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