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In a TikTok video with over 70 million views, influencer Sylvia Geng conducts a seven-step skincare routine full of luxurious products — a Fenty Skin exfoliating scrub, La Mer oil, facial roller and more — exclusively for her hands.
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As interest in self-care and wellness surges, brands and consumers are applying ingredient formulations and rituals associated with skin care to hair care regimes.
As categories like body care, complexion and sunscreen take off industry wide, it’s unclear if beauty brands or retailers are steering the ship.
While face-focused skincare continues to grow at an exponential rate, bath salts and body polishes are on the rise as consumers and brands make a connection between overall wellness and skin health.
Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.
The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.
Following their Global Award wins, founders from Akt London, Yse Beauty and Ruka share how the recognition changed their business trajectories.
This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.
The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.
