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The Face Changing TikTok Skin Care

Charlotte Palermino, a leading ‘skinfluencer’ and co-founder of decidedly not clean skin care brand Dieux, is using her platform to shift the conversation around “clean beauty.”
Charlotte Palermino, co-founder of Dieux, has gained a following for her candid commentary on clean beauty. Courtesy
Charlotte Palermino, co-founder of Dieux, has gained a following for her candid commentary on clean beauty. Courtesy.

Charlotte Palermino sometimes slathers her face in Vaseline, or what she calls “the unsung hero of skin care,” at night. She also uses Cetaphil cleanser, despite the fact that it has parabens. In doing so — and publicising it — she’s bucking industry trends, which are increasingly leaning towards avoiding certain ingredients and products.

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