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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Beauty Haul of Fame: Personally Victimised by Regina George

Will SponCon work if you’re a Mean Girl?
A women's lower face. She is wearing bright pink lipstick and has ring that read "mean girls."
E.l.f. released a “Mean Girls-”inspired makeup set online called Every Day We Wear Pink, including 5 of the line’s rosy best sellers. E.l.f. is also the only beauty label to appear on screen, and even gets mentioned by name in a pivotal moment. (Paramount Pictures)

Welcome back to Haul of Fame, the weekly beauty roundup of new products, new ideas and the joys of being a mouse, duh.

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