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The Business of Beauty Haul of Fame: $30,000 for an Erewhon Smoothie?

The skincare-to-smoothie pipeline arrives.
An orange and yellow smoothie
Truly Beauty, famous for its delectable rainbow-swirl shaving cream, is teaming up with Erewhon on a new smoothie, the Truly Cooka Colada. (Courtesy)

Welcome back to Haul of Fame, the weekly beauty roundup of new products, new ideas and a serious question for J.Lo.

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Agenda-setting intelligence, analysis and advice for the global fashion community.
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