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Beauty

The Biggest Beauty Founders of the ’90s Are Back

Seasoned entrepreneurs like Urban Decay’s Wende Zomnir and Bobbi Brown are betting they can make lightning strike twice, launching new beauty brands in a vastly different consumer and retail environment.
Urban Decay’s Wende Zomnir is debuting Caliray, a new makeup brand, this month. Courtesy
Urban Decay’s Wende Zomnir is debuting Caliray, a new makeup brand, this month. Courtesy
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BoF PROFESSIONAL

Wende Zomnir launched Urban Decay in 1996, a makeup brand featuring gritty colour names like Roach and Smog. Now, 25 years and a L’Oréal acquisition later, Zomnir is taking a sunnier approach at her next venture, Caliray, a pastel rainbow-adorned, California-inspired concept.

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