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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Anyone Conquer the Big Business of Sleep?

As awareness grows about the perils of sleep deprivation, beauty and wellness brands are flooding the market with an array of products to cash in on the booming opportunity.
A woman sleeping on a bed with navy sheets
The pandemic supercharged interest in all things health, fitness and wellness, sleep included. (Shutterstock)

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Further Reading

The BoF Podcast: How to Master Sleep During the Pandemic

Good sleeping habits have been linked to higher productivity and better health. At BoF VOICES, Imran Amed discusses the secrets to a good night’s rest with neuroscience Professor Matthew Walker and Oura Founder Harpreet Singh Rai.

Why Beauty Brands Want a Bigger Piece of the $1.5 Trillion Wellness Pie

The State of Fashion: Beauty finds that brands have a growing opportunity to tap into emerging wellness subcategories — from sleep to sexual intimacy to ingestible beauty — by upgrading existing products or expanding portfolios, provided they do so with credibility and authenticity.

About the author
Robert Cordero

Robert Cordero is a contributing writer at The Business of Fashion. He is a New York–based editor and advisor working at the nexus of fashion, sports and culture.

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