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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Beauty Devices Finally Broke Through

For years, at-home tools based on in-office treatments have been slow to sell. Then the pandemic made them one of beauty’s fastest growing categories.
A woman with hoop earrings and fluffy eyelashes puts her face up to a floppy LED light mask from the brand Vanity Planet.
The UK-based Vanity Planet will launch its Vana LED mask, equipped with red and blue light, in 2025. (Vanity Planet)

Swedish brand Foreo didn’t score an instant success with its vibrating, face-cleansing silicone brush, the Luna, when it launched in 2013.

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About the author
Brennan Kilbane
Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.

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