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The woes of some of the beauty industry’s biggest names, like Ulta Beauty and Estée Lauder, have made recent headlines. But indie retailers are feeling the squeeze too — if not more.
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Specialty beauty boutiques are proliferating at a dizzying rate. Can they all last and who will win?
Small beauty retailers have thrived with 'natural' products that became big sellers. Now they are under pressure from the likes of Sephora muscling in on the space.
With specialist stores like Shen Beauty shuttering, and Farfetch selling off Violet Grey, a cloudy future looms for cult retailers.
Mass retailers like Target and Walmart have invested heavily in their beauty offerings, attracting a fresh crop of indie brands – as well as increasing their overall basket size. For brands wanting a slice of the action, scaling up is necessary.
Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.
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